L2 plans and delivers annual conferences for associations across the UK, Europe and the US, maintaining quality and consistency from year to year as your event moves to different geographical regions.

We appreciate the close relationship required with the association's event staff and committees to build trust and realise a successful event for the long term.

By analysing the historical data of your previous conferences, we work with you to create a development strategy that will increase attendance and grow your membership base, add or increase sponsorship & exhibition sales, and maximise the overall profitability of your event.


Association Services

Our 'shopping list' approach allows you to build a bespoke service which supports any existing internal resources:


Research and Programme

  • Development strategy  

  • Evaluation of event marketplace in your sector

  • Advice on programme structure & attendance fees

  • Analysis of your target audience

  • Speaker Invitations and liaison


Venue Finding & Management

  • Venue search

  • Site inspections, assessment and selection

  • Venue management and catering services

Planning & Organisation

  • Communication and meetings plan

  • Attendance at your stakeholder/committee meetings

  • Project management

  • Financial management

  • Accommodation & travel arrangements

  • Audio-visual, stage set and technical

  • Abstract handling

Marketing Campaign

  • Creation & implementation of events communication plan to your members

  • Promotion of the event to a wider targeted audience, and using the event as a vehicle to increase membership 

  • Dedicated event website creation and management

  • Design and create full event brochure with booking form

  • Create event-specific  branding and  design and print promotional items

  • Multi-layered marketing – email, direct mail, telemarketing

  • PR liaison


Delegate Registration

  • Online, telephone and postal booking

  • Secure online payments and receipts

  • Opportunity to allow for booking options such as discounts, vouchers and multiple bookings.

  • Confirmations and joining instructions

  • Telephone enquiry line


Exhibition & Sponsorship

  • Analysis of the value chain and opportunity

  • Package creation and prospectus design

  • Exhibition & Sponsorship Sales

  • Poster Sessions

  • On-site sales for subsequent events


Social Programmes

  • Partner Programmes

  • Gala Dinners

  • Breakfast briefings

  • Cocktail receptions

  • VIP Dinners

Onsite Management

  • Full responsibility for the smooth running of the event

  • Professional support staff

  • Check-in and badging

  • Speaker preparation room and full technical assistance

Analysis & Future Development

  • Event evaluation

  • Delegate response report

  • Testimonial gathering

  • Recommendations for event development, continuity and annual growth



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